In 2015, the Tongru entrepreneurial team chose the niche market of claw machines from numerous industry tracks. Since then, a storm that would disrupt the industry quietly began. Over ten years, Tongru has completed its transformation from an unknown entity to an industry leader. Through continuous investment in technological R&D, a global strategic layout, highly contagious brand marketing, and a one-stop service system, Tongru has redefined the commercial value of claw machines and written an astonishing rags-to-riches legend.
Street Breakthrough: Breaking the Deadlock in the Industry with Technology.
When the claw machine industry fell into the quagmire of homogeneous competition, the market was dominated by low-quality machines, consumer novelty faded, and the industry fell into a deadlock, the founder of Tong Ru saw an opportunity in this dilemma – to reshape the traditional entertainment experience with technology.
In the early days of his business, Tong Ru invested a lot of time and money in technology. In continuous technological innovation, he obtained a number of appearance patents and invention patents. His appearance patents made bold innovations in the shape design of the claw machine, breaking the traditional Founder’s rigid shape and incorporating streamlined lines and colorful lighting design, which not only made the machine stand out in shopping malls, video game cities and other places, but also became a part of space decoration.
The invention patent revolves around the core grasping technology and innovative gameplay, further solidifying Tong Ru’s leading position in technology. Por exemplo, Tong Ru’s UFO gripper and ten gripper are industry firsts.
Hardcore Quality: Industry Benchmark Established by Authoritative Certifications
Tong Ru’s rigorous pursuit of quality has made it one of the first enterprises in the industry to obtain multiple international authoritative certifications. From the ISO 9001 quality management system certification, o CE certification for European market access, to the UL safety certification in the United States and the ROSH environmental standard certification, every claw machine produced by Tong Ru undergoes strict multi-layered inspections. These certifications are not only the “international pass” for Tong Ru’s product quality but also a powerful endorsement of customer trust.
In overseas market expansion, relying on its superior product quality, Tong Ru’s claw machines have successfully entered the Japanese market and become the main supplier for top 5 enterprises in Japan’s claw machine industry. Tong Ru’s claw machines represent high-quality products in China’s claw machine industry.
Innovation Engine: Sustained Investment Drives Product Iteration
Tong Ru deeply understands that research and development (R&D) are the core drivers of a company’s sustained growth. The company annually invests8% of its revenue in product R&D, far exceeding the industry average. Its R&D team brings together professional talents such as software engineers, structural engineers, and appearance designers, forming a full-chain innovation system covering technological R&D, mechanical structure optimization, and creative appearance design. With this R&D capability, Tong Ru stably launches2–3 new products each year, consistently maintaining market competitiveness.
Enquanto isso, Tong Ru providesdeep customization services for clients. Based on factors such as the client’s venue style, operational needs, and target customer group, the company offers personalized customization from appearance theme design and internal functional modules to grabbing algorithms, satisfying diverse client needs and further enhancing customer satisfaction and brand loyalty.
Model Disruption: Ultimate Service Unveils a New Paradigm
Tong Ru has established aone-stop service system that caters to clients across all scales. Whether it’s small-scale entrepreneurs looking to purchase a few claw machines for a side business or large commercial complexes planning to create exclusive claw machine entertainment zones, Tong Ru delivers comprehensive support.
Its professional team provides end-to-end follow-up throughout the process, coveringpreliminary venue design, machine selection advice, investment budgeting, epost-launch operational guidance and after-sales maintenance. Clients simply need to state their requirements, and Tong Ru will deliver a complete, ready-to-launch store solution, significantly reducing their time costs.
This service model not only breaks the traditional industry framework focused solely on product sales but also redefines the industry standard by integrating “planning + aquisição + operation + maintenance” into a cohesive ecosystem. By minimizing clients’ operational thresholds and risk costs, Tong Ru has transformed from a mere equipment supplier into aholistic entertainment solution provider, fostering deeper trust and long-term collaboration with clients.
Global Layout: Making ‘Made in China’ a Worldwide Phenomenon
In 2018, Tong Ru launched theGlobal Claw Machine Initiative, entering overseas markets with thunderous momentum. By leveraging high-quality products and ultimate service, the company successfully penetrated premium markets in Japan, Coréia do Sul, Europa, and the United States. Through technological innovation, superior quality, and its one-stop service system, Tong Ru has become the primary supplier for top 5 enterprises in Japan’s claw machine industry and securedover 1,000 successful cases in Europe, America, and Australia.
A notable milestone is its collaboration withCidade de Asobi, the world’s largest claw machine store, where80% of the machines are provided by Tong Ru. This partnership has rapidly elevated Tong Ru’s global visibility and proven the market durability of its products.
Hoje, Tong Ru’s global footprint not only showcases the competitiveness of Chinese manufacturing in the entertainment equipment industry but also establishes a new benchmark for “intelligent manufacturing” worldwide. By integrating localized operational insights with international quality standards, the company continues to redefine the global claw machine market landscape, solidifying its position as a leading Chinese brand in the global entertainment equipment industry.
Global Layout: Making ‘Made in China’ a Worldwide Phenomenon
In 2018, Tong Ru launched theGlobal Claw Machine Initiative, entering overseas markets with thunderous momentum. By leveraging high-quality products and ultimate service, the company successfully penetrated premium markets in Japan, Coréia do Sul, Europa, and the United States. Through technological innovation, superior quality, and its one-stop service system, Tong Ru has become the primary supplier for top 5 enterprises in Japan’s claw machine industry and securedover 1,000 successful cases in Europe, America, and Australia.
A notable milestone is its collaboration withCidade de Asobi, the world’s largest claw machine store, where80% of the machines are provided by Tong Ru. This partnership has rapidly elevated Tong Ru’s global visibility and proven the market durability of its products.
Hoje, Tong Ru’s global footprint not only showcases the competitiveness of Chinese manufacturing in the entertainment equipment industry but also establishes a new benchmark for “intelligent manufacturing” worldwide. By integrating localized operational insights with international quality standards, the company continues to redefine the global claw machine market landscape, solidifying its position as a leading Chinese brand in the global entertainment equipment industry.
Layout the Future: Use the Next Decade to Continue Writing the Legend.
In the future, Tong Ru will continue to invest in research and development and continue the tinder of innovation; lay out a global supply chain to support market scale expansion; develop and upgrade management systems to drive efficient operations with data; deeply expand one-stop services to provide customers with full-cycle companionship. Tong Ru will continue writing the next decade of legends with actions.
