Address: 2-1 Shin-Yokohama, Kohoku-ku, Yokohama City, Japan
Website: https://3rd-planet.jp/shop/
Located in Yokohama, Japan, Asobi Town is a dream destination for claw machine enthusiasts worldwide. With a whopping 555 machines, it broke a Guinness World Record and remains one of the largest single claw machine shops globally, covering about 2,000 square meters—roughly the size of three standard basketball courts. The shop sees over 5,000 visitors a day, with 30% being international tourists and 40% being women aged 15–25. On weekends, you’re looking at a wait time of 30 minutes or more just to get in!
Store Overview
Popular Machines
News Coverage
Operations & Pricing
| Type | Price Range (Yen) | Initial Investment |
|---|---|---|
| Regular Plush | 200–500 | Regular Doll Grab Difficulty (Approx. 15cm) |
| IP Merch | 500–1,000 | Official IP Doll Grab Difficulty / Quality |
| Large Limited Doll | 1,000–3,000 | 1 Large IP Doll or Handheld Power Bank |
| Specialty Items | 3,000–5,000 | Overseas Direct Mail Items (e.g., Imported Specialty Goods) |
Operational Innovations
Cross-Border E-Commerce Integration: They’ve set up an “Overseas Direct Mail Zone” where players can grab Japan-exclusive items (like Shiseido Anessa sunscreen) at prices 20%–30% cheaper than buying through a proxy. They also accept Alipay and WeChat Pay for easy payments.
Eco-Friendly Initiative: Their “Old Doll Recycling Program” lets you trade in 5 old dolls for 1 new IP figurine, cutting down on waste while encouraging repeat visits.
Data Comparison & Investment Reference
| Indicator | Asobi Town (Model) | Industry Standard (Japan) |
|---|---|---|
| Foot Traffic (Yen/Day or Per Game) | 8,500 | 3,200 |
| Retention Rate | 45% | 28% |
| Single Investment Payback Period | 12 months | 20 months |
Conclusion
Asobi Town in Yokohama, Japan, stands as a shining example of what a claw machine shop can achieve on a global scale. With its Guinness World Record-breaking 555 machines, sprawling 2,000-square-meter space, and innovative features like the “Overseas Direct Mail Zone” and “Old Doll Recycling Program,” it has redefined the claw machine experience.
Attracting over 5,000 daily visitors—30% of whom are international tourists—and boasting a 45% retention rate, Asobi Town outperforms the industry standard, offering a 12-month payback period compared to the typical 20 months. For claw machine enthusiasts, investors, or anyone seeking a fun outing, Asobi Town is more than a shop—it’s a must-visit destination that blends entertainment, innovation, and profitability in one unbeatable package.
